Doomsday Coffee & Roasterie

It is Doomsday Coffee and Roasterie’s mission to provide the highest quality of coffee and service in Northwest Arkansas. Doomsday works directly with non-profit organizations dedicated in assisting veterans with PTSD and TBI. Doomsday will donate $1 for every whole bean coffee sold online and in stores to Sheep Dog Impact Assistance providing treatment to struggling veterans.

Located at 436 W Watson St in Fayetteville, AR, this local coffee shop opened in July of 2017 and serves various coffee drinks and food while providing support for veterans. Jason Collins, co-owner and husband to Morales-Lozano, struggled with PTSD as well as depression when he returned from his service. “We named our shop Doomsday because we wanted to bring attention to the high suicide rate among Veterans. 22 Veterans take their lives daily. It’s Doomsday for them,” Collins said.

Jason started roasting at home as a hobby and for his own consumption. He enjoyed it so much, he went from a 100 gram counter roaster to a 5 kg roaster. Collins does all of his own roasting. Doomsday currently serves coffee at the lobby of the VA hospital in Fayetteville twice a month, free of charge. “Our hope is that all vets waiting for their turn to see a doctor get to enjoy a good cup of coffee,” Collins stated.

Jason joined the Army in May of 1997. He served from 1997-2007 in the 82nd airborne at Ft Bragg, 101st airborne at Ft Campbell and 1st armored division in Wiesbaden, Germany with counter intelligence. His military experience has shown him the benefits of hard work and dedication.

Aside from serving a great cup of coffee, they also have food options. From breakfast tacos & burritos, to waffles, quiches and pastries, there is something for everyone. “Our most popular food item is the breakfast taco by far. People love them so much!” Collins said. They sell about 80 bags of coffee a month and feel so lucky to be in such a caring community. “Fayetteville has embraced us and kept us going. We enjoy what we do so much and are happy to be able to give back to our Veterans.”

For their full menu, store hours and location, check them out on Facebook @Doomsday Coffee and Roasterie or visit their website at